TAG Heuer adds 43mm Carrera Heuer-01 to line-up
The brand continues to tweak its signature Heuer-01 Skeleton Manufacture Chronograph with a new 43mm size and six colour combinations for 2017.
By Sarah Jordan
What difference does 2mm make" That?s the question fans of TAG Heuer?s recognisable Carrera Heuer-01 Skeleton Manufacture Chronograph had earlier this year when the brand unveiled its latest iterations.
First launched at Baselworld in 2015, the Carrera Heuer-01 piqued the interest of watch fans not just for its sturdy 45mm case and skeletonised dial, but for the fact that it was new boss Jean-Claude Biver?s first chance to show off his ?vision? for the brand. All the design hallmarks pointed to sport-infused, masculine timepieces – and a clear move towards the kind of butch, industrial, openworked designs that have done so well at Hublot, but here they come with an emphasis on affordability. To this end the watch was priced under 5,000 CHF and, at the time, was widely proclaimed as the world?s only 100 per cent manufacture chronograph with this type of value-for-money.
According to TAG, the watch ?opened the doors to a new market,? so it is hardly surprising that the offer has been expanded just two short years later. The shift to a slightly smaller 43mm case size almost screams market research, especially as the price points and technical specifications are almost entirely the same. The introduction of six new colour combinations ? centred on cognac brown, black and navy blue ? could s...
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