Swiss watchmaker TAG Heuer and German luxury automaker Porsche have much in common. Both were founded by self-taught entrepreneurs (Edouard Heuer and Ferdinand Porsche); both earned medals for inventions at Paris World Fairs, only 11 years apart; both contributed revolutionary designs to their respective fields in the 1960s (the Heuer Monaco and the Porsche 911); both even use the term “Carrera” ? Spanish for “race” ? for one of their signature products (Heuer’s famous racing-inspired watch and Porsche’s most powerful engine). For more than 50 years, the two marques have worked together on innovations and initiatives in the world of motorsports, but this year their parallel tracks finally merge, with the beginning of a new strategic partnership that will produce numerous co-branded products, starting with the watch unveiled today: the TAG Heuer Carrera Porsche Chronograph.
Carrera Porsche Chronograph Special Edition on calf leather strap

The watch, available from February 2021, adopts the classic tricompax design of the TAG Heuer Carrera, which was famously revamped last year, along with a number of Porsche-inspired aesthetic details. Among the latter are the red Porsche inscription emblazoning the engraved black ceramic tachymeter-scale bezel; applied numerals in a font used on Porsche dashboard; an asphalt-pattern dial created especially for this inaugural timepiece; and an overall color scheme in the classic Porsche colors of red...