I have long been a fan of watches and watch brands that have a go-for-broke, swing for the fences kind of attitude. To me, there?s nothing more likely to cure my insomnia than yet another black dialed dive watch that kinda sorta looks like another black dialed dive watch but maybe has one or two distinguishing characteristics to make it its own thing. Those watches have their place, some of them are even in my box, but they don?t exactly get me excited. Titillation, obviously, isn?t the primary goal of most watch brands. On the contrary, there?s plenty of evidence to suggest that releases which find themselves going right down the middle are the most popular with consumers, and no brand can really be faulted for doing the thing that keeps the lights on. But that just makes the crazy stuff even more appealing. I love thinking through the logic of why a brand might release a watch that is so at odds with the expected, you have to wonder if you?re simply being trolled. Such is the case with the latest limited editions from TAG Heuer, both prominently featuring a certain Italian plumber. 
When TAG Heuer launched their collaborative watch with Nintendo, a limited edition Connected smartwatch that Blake wrote about here, I can vaguely remember thinking to myself that it was kind of cool, but it would be even cooler if they just went totally nuts with it. Make a mechanical Mario watch, maybe something complicated and making the most of the genuinely great watchmaking te...