During LVMH’s Geneva Days showcase earlier this month, TAG Heuer launched the Carrera Calibre Heuer 02T Tourbillon Nanograph which features the distinction of being the world’s first production timepiece to utilize a hairspring constructed of carbon. This announcement is notable for a number of reasons. For TAG Heuer, it’s the result of four years of development and will impact its entire identity as the technology makes its way across the brand’s product lines. For the rest of the industry, it’s significant simply due to it being an alternative to the usage of silicon.
We recently had the opportunity to sit down with Guy Bove, formerly of IWC and Breitling and the newly appointed Product Director of TAG Heuer, who gave us the low down on how the new development will impact TAG Heuer going forward and how his first few months with the brand are going so far.
TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph
WatchTime: You’ve worked for many different brands in the watch industry. How have your previous positions prepared you for your current role as Product Director for TAG Heuer"
Guy Bove: All the brands I’ve worked for as creative director or product director in the past, I’ve also been the lead designer. In that sense, I’m coming to the position with a different eye than someone who might be going by figures or by methodical practices. I’m coming at it with a product designer’s eye an...