Charles Zuber is a brand that is making waves in the watch world. With the Perfos, they have shown how elegant a sportive watch can be, but that is merely the beginning. WatchTime is catching up with one of the driving forces behind the brand, Vincent Perego. Perego founded SwissMad Complications SA with Félix Baumgartner (Urwerk) and his resume also includes the creation of superb diamond-set pieces for brands like Piaget, Rolex, and Cartier through his former company Lancelin. As an industry veteran, Perego certainly knows like no other what makes the watch world tick.

Vincent Perego

With Charles Zuber, you are building a relatively young brand with a lot of experience behind it. What do you consider the major challenges of this "
With Charles Zuber, it?s more about revealing a brand than about building one. That makes it especially exciting, but not any less challenging, I might add. Usually, the brand is created by the individual, the creative genius who demonstrates distinctive artistry and craftsmanship, and, with the years, comes the history and the heritage. The difference with Charles Zuber is that the history, the heritage, it?s all there, but he preferred to remain behind the scenes, working for the biggest names in jewelry. In fact, you will find his DNA in many magnificent creations that helped to define some of the greatest brands. Charles Zuber signed and hallmarked all his pieces. So, we did it for him. Because revealing the Charles Zuber bran...