The 90’s: The TAG Heuer Carrera 1964 Re-Edition of 1996 - luxury watch

The 90’s: The TAG Heuer Carrera 1964 Re-Edition of 1996



After an eleven-year hiatus, the Heuer Carrera chronograph returned in 1996 as a high-fidelity re-edition original Carrera from 1963/64. Only the name ?Carrera? was missing on the dial because of a conflict between brands. The reproduction encased hand-wound Lemania Caliber 1873. The first Heuer Carrera chronographs were still equipped with Valjoux Caliber 72.
 
Back to the Roots: The TAG Heuer Carrera 1964 Re-Edition of 1996
TAG Heuer re-released the original Carrera in the 1990s
TAG Heuer?s chronographs enjoyed greater success in the mid 1990s than ever before, but there was a growing demand for historical flair. The result was a high-fidelity replica of the Carrera from 1964.
Ever since the birth of the Carrera, Heuer had always been closely affiliated with motorsport. In the 1990s the brand seamlessly continued this liaison under its new name ?TAG Heuer? in partnership with Formula One racecar driver Ayrton Senna. The palette of models changed. They were now arranged numerically. In 1992 TAG Heuer pulled off another spectacular coup by becoming the official timer for Formula One. Through a new computerized timing system, TAG Heuer revolutionized televised Formula One racing by making it possible for lap times and rankings to be displayed on the viewer?s screen in real time. Watching Formula One on TV became much more interesting. Interest in watching televised Formula One racing started to skyrocket around the globe. The Formula One organization FIA (Féderation Inte...
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