Over the course of its existence, WatchTime New York has become a launch pad for watch brands to introduce new watches to the American market, and the recently concluded 2021 edition of the event was no different. Among its highlights was the first U.S. appearance of the Bremont Longitude, a limited-edition trio of watches from the British watchmaker paying tribute to the storied history of global timekeeping in Britain, and also, significantly, the first Bremont watches to be produced at its new, 35,000 square-foot manufacture outside London ? including its movement, the new Caliber ENG376.

The launch of the new design comes on the heels of plenty other notable releases from Bremont this year, including the all-purpose Supermarine Chrono and Supermarine S302 GMT Diver watches, the lightweight MB Savanna, and the latest watch to emerge from Bremont’s England Rugby partnership, the RFU 150 GMT Diver.
The Longitude, like several other of the British watchmaker?s models, was produced in partnership with Royal Museums Greenwich, the modern recorder of the historic Royal Observatory in Greenwich, London, from which GMT time, and later global time zones, were first conceptualized and implemented. Recalling the watershed timekeeping work of the observatory ? much of which was based on global locations largely derived from longitudinal positions ? Bremont not only named its watch the Longitude, but also added various motifs to it that evoke Britain?s historicall...