You know the Paris-Dakar Rally, of course. It?s the grueling motorsport event that began in 1979 as a 6,200-mile race from France to Senegal via the Sahara desert. But did you know that long ago, Cartier was involved" There was something known as the Cartier Challenge. The collaboration between the rally-raid organizer and the famous […] Visit The Cartier Cheich: The Most Unexpected Watch The Brand Ever Created Comes Up For Auction to read the full article.

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