Geneva Watch Days, like any big trade event in the watch industry, means a cluster of brands with new releases, all vying for the attention of the public, and of watch media. The ?novelties? that are unveiled during these things are often just that, in the sense that these new releases are perhaps not representative of what a brand will usually produce. They are meant to grab headlines, start conversations, and garner immediate reactions. They?re novel. This year, Doxa showed us that they know how to play the game, with a new watch that quickly became a hot topic all over Watch Internet: the SUB 300? Sharkhunter.

What we have here is a SUB 300 in a black ceramic case with 18K gold accents on the bezel and crown. No Doxa has ever expressed this particular kind of understated nightlife vibe ever before, for better or worse. Doxa seems to be leaning into it – their press copy says this watch was built to defy dress codes. Now, I?m an American, an elder millennial, and I feel like I?ve been defying dress codes for as long as I?ve been a functioning adult (I?ve been told we killed Business Casual – you?re welcome). But for some, subverting a dress code might be a serious transgression, and for them, Doxa has a watch made just for you.  The strange thing about the SUB 300? Sharkhunter, beyond the fact that this is a Doxa with solid gold components, a rare occurrence but not unheard of, is the visual impression of the dial. This watch, believe it or not, has...