Barely six months into the position as CEO of Ulysse Nardin, Patrick Pruniaux led the brand to the Salon International de la Haute Horlogerie (SIHH) with the cutting-edge essence that defines Ulysse Nardin. Not only is Pruniaux?s attitude and presentation of the brand lively and exciting; the products and the exhibit space brought home two important facets of Ulysse Nardin: innovation and a daring spirit.
Granted, the Ulysse Nardin products unveiled at SIHH this year ? from the Freak Vision to the Diver Deep Dive and more ? were many years in the making. Pruniaux is not taking credit for the watches or technology (although he has already rolled up his sleeves and gotten to work on a new product). In fact, he gives credit to engineers, scientists, and craftsmen behind the brand: ?The fearless and mindful guardians of tradition, navigating past, present, and future.? Patrick Pruniaux was appointed CEO of Ulysse Nardin in August of 2017.
Above and beyond the product, though, Pruniaux can take credit for the bold and audacious display of enthusiasm at SIHH, the marketing materials, the exhibit space décor and the newly focused direction of the brand. But then, Pruniaux comes from a somewhat different world than traditional watchmaking.
Following a stint many years ago at TAG Heuer, he was most recently at Apple, where he helped launch the first Apple Watch. He brings with him a sense that it is imperative to take Ulysse Nardin?s past and manipulate it squarely into the fut...