Porsche Design has been uniting the worlds of automotive design and horological innovation for nearly half a century, and its recent rebirth as an independent watchmaker takes the synergy to the next level. Scroll down for the full story.

Porsche Design’s Custom-Built Timepieces program launched in 2020.

?If you analyze the function of an object,? Professor Ferdinand A. ?Butzi? Porsche famously uttered, ?its form often becomes obvious.? It was on this principle that Porsche, grandson of Ferdinand Porsche, founder of the eponymous luxury automaker, designed his most legendary contribution to the automotive world, the iconic Porsche 911, in 1963. So devoted was ?Butzi? to further exploring this adage that in 1972, in Stuttgart, Germany, he founded the Porsche Design Studio to apply his creative prowess beyond the world of cars and into the wider universe of luxury objects.
Professor Ferdinand Alexander ?Butzi? Porsche (1935-2012)

The first of those objects to emerge from the company, and still the most famous and influential, was a wristwatch simply dubbed the Chronograph I. Ferdinand A. Porsche cut his artistic teeth at the Hochschule für Gestaltung Ulm, and that school?s Bauhaus sensibilities (it was founded by the legendary Max Bill) left a lasting impression on Porsche that was evident in all the products he designed; this trailblazing chronograph watch was no exception. Outfitted with the then-new Valjoux 7750 automatic chronograph caliber, it is regar...