There?s a type of watch that we cover sometimes on the site that I like to think of as a ?high concept? watch. This is a watch that is trying to tell a very specific story through the timepiece itself, either in its design, how it?s made, or both. It exists for a reason outside the normal bounds of why watches come into the world – to provide a human being with the opportunity to tell time, on their wrist, at a glance. In order to really ?get it,? it requires an explanation. A good example off the top of my head is the excellent Urwerk UR100V made with Collective last year. Sure, once you grasp the unique time telling apparatus it?s a pleasantly funky piece of high horology, but its connection to a specific retired space shuttle and its one of a kind passive complication deepen its meaning considerably. Bulova?s D-CAVE Computron (the one you have to buy in the Metaverse, or something like that) is another that comes to mind. You could even call the MoonSwatch high concept, although I think if you?re in the right headspace that one is easy enough to appreciate for its blast of color alone, depending on your planet of choice. A new watch that is being announced today strikes me as fitting squarely into this high concept watch category: the Awake Mission to Earth. 
A logical place to start with the Mission to Earth watch is its association with NASA. This is, more than almost any watch I can think of, a ?space watch? through and through. Awake tells us that th...