We knew this year would be different. We just didn?t know how different. A renamed and re-scheduled SIHH; a smaller and struggling Baselworld; LVMH, Seiko Group, and Movado Group branching off with their own events ? we who follow and cover the watch industry were prepared for a crazy, unpredictable 2020, but little did we know that we?d be experiencing much of it virtually rather than in hotels and convention halls. And as the live events started falling like dominoes back in the spring as the COVID-19 pandemic erupted, many of us had our eyes on the fall, and the event that has become America?s biggest and most anticipated annual timepiece showcase for both collectors and brands: our own WatchTime New York, which would be marking its sixth successful year.
As we are all frustratingly aware, the pandemic is still with us and still scuttling large, in-person gatherings, including the three-day WatchTime New York show that had been scheduled for late October ? and which had surely become the most important date circled on the industry?s collective calendar. Fortunately, your diligent and determined WatchTime team has responded to the crisis by hosting the first WatchTime Live ? an all-new, all-digital platform, taking place October 22?24, which will connect 24 sponsoring watch brands with a dedicated, worldwide audience of collectors and aficionados.

Like its popular live-event predecessors, WatchTime Live will feature an array of watch-industry panels, present...