The vintage Heuer collecting community is one of the most passionate in the entire industry. Just check out OnTheDash and Calibre 11 if you don’t believe me. These forums are home to some of the most knowledgeable Heuer fanatics on the planet and also host some of the more fervent horological discussion on the web. This core group of collectors is one of the reasons why TAG Heuer‘s attempt at bringing the Autavia back to life was such a resounding success. The “Autavia Cup,” announced in 2016, pitted 16 iconic Autavia models against one another in a March Madness-style bracket. After over 50,000 votes were cast, the final winner ended up being the Autavia Mark 3 “Jochen Rindt”, which was brought back to life at Baselworld 2017 to critical acclaim. The overall success of the Autavia Heuer 02 led to two more limited edition Autavia timepieces released near the end of 2017, both modeled after the Jochen Rindt reissue. First, we saw the Jack Heuer Limited Edition that was released in November to celebrate the Heuer founder’s birthday. A few weeks later, TAG introduced a UAE limited edition to commemorate Dubai Watch Week.
LEFT TO RIGHT: Jack Heuer and Jo Siffert.
Today, we received word on the latest limited edition Autavia. The big difference" It’s modeled after a legendary Autavia model made famous by Jo Siffert. Legend has it that after winning the 1968 Formula 1 British Grand Prix, Siffert was approached by Jack Heuer t...