Since February 2022, ?made in Glashütte? is a legally protected designation of origin that provides a significantly improved framework and is therefore a more effective protection for watches from the ?cradle of German watchmaking.?

WatchTime met with Uwe Ahrendt, managing director and general partner of the award-winning German watchmaker Nomos Glashütte, to discuss the significance of this milestone for the watchmaking town in Saxony, the latest developments at Nomos and what watch collectors can look forward to in 2022.

?Good design doesn?t want to show off.? Uwe Ahrendt, Managing Director and General Partner of Nomos Glashütte

With the protected designation of origin, can you tell us in one sentence what the main benefit is for the buyer"With this strictly protected designation of origin that we have for industrial goods here, the customer now has the guarantee that if it says ?Glashütte? on it, there?s Glashütte in it, with all the special qualities associated with this place – the criteria have gotten even stronger, and the penalties for counterfeiters are now immense.
And what does it mean for the manufacturing location Glashütte overall"
Recognition for what the people here have been doing for 175 years, a boost in prestige. Protection of investments and, above all, safeguarding the art of watchmaking in Glashütte, securing jobs here for tomorrow and beyond.

Since you were born in Glashütte. What was your first “rea...