The WatchTime Q&A: MB&F Founder Max Büsser
“Independent watchmakers do not have deep pockets like big brands but they have a real, knowledgeable client base and a fan following with a deep emotional link.”
I sat down with MB&F founder Maximillian “Max” Büsser, who made his mark with brands like Jaeger-LeCoultre and Harry Winston before creating ?fiercely unconventional timekeeping machines? with his own company (and the help of many friends).
MB&F founder Maximillian Büsser
WT: How important is it to have friends [the “F” in MB&F]" And who are MB?s friends"
MB: As a teenager I suffered from not having many friends, as I was often the ?weird? one. It teaches you the value of real friendship and who is there for you when you really need them. I used the word ?Friends? in our brand name, because ?Maximilian Büsser and great artisans, engineers, watchmakers who share the same values, enthusiasm and passion? would have been a little long ?.
WT: Playfulness, creativity and storytelling are always present in MB&F’s watches. What relevance does imagination have for you"
MB: Einstein said, ?Creativity is intelligence having fun.? You could replace creativity with imagination. Being able to imagine different worlds, different paradigms and different circumstances is an extraordinary gift. It transforms even the most banal experience into an event. I honed that talent as a child when I spent thousands of hours alone in my room. Imagi...
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