The WatchTime Q&A: Tim Mosso
WatchTime?s Roger Ruegger caught up with self-described ?perpetual student? Tim Mosso, ?a watch collector, writer, historian of modern watchmaking, and a voice for the global community of watch enthusiasts,? and perhaps best known as the Director of Media at pre-owned specialist Watchbox, for which he and his team have created more than 6,000 videos.
Pictured above: Ruegger (l) and Mosso (r) during a “Collector Conversation” in 2020.
“I don?t chase subscriptions, views, likes, or even monetize my videos. I need to sell watches ? not monetize YouTube views.“Tim Mosso, Director of Media & Watch Specialist for Watchbox
What is the main challenge in managing thousands of followers"
When a YouTube channel is more like an encyclopedia than a tabloid, it tends to attract users who are well behaved, mature, and sincerely interested in the topic at hand. For the most part, they police themselves. At this point, we?re up to 172,000 on my primary channel, ?WatchBox Reviews.? Setting the tone for an online community is essential, because it determines what kind of crowd you?re going to attract. Anyone who resorts to negative, sensational, self-centered, or vulgar messaging to gain fast followers inevitably creates a monster. That kind of audience turns on creators, eats itself alive, and ruins your business case. I?ve heard that there?s a ton of ill will and politics in the YouTube watch community, but I avoid it by never int...
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