Sylvain Dolla took over as CEO of Tissot last summer, after nine years running Hamilton, another member of the Swatch Group. According to the parent company, Tissot is currently ?exporting more than four million watches every year.? Recently, WatchTime was able to talk with Dolla about his goals, the U.S. and what?s next for the official Timekeeper of the NBA.

Tissot CEO Sylvain Dolla

WT: How was 2020 for Tissot"
SD: We see that things are going in the right direction. There are not many Swiss made brands in the 300-to-1,000 [range], so we can’t complain. There are five markets in the world that are open with no constraints. In these five, we are growing. [In] the others, of course, it?s challenging, but I was impressed by what they could generate with online.
WT: How?s the U.S. doing"
SD: The U.S. is doing fantastic for us. But we have invested massively in the past five years with the NBA. So I?m glad we got the foot in, and we are growing there. We are positive in the U.S. We just miss the Caribbean at the moment.

WT: So the partnership with the National Basketball Association (NBA) has paid off"
SD: I can say today, yes. If you would have asked me a week ago, I would have had no data to feel strong about this statement. We got the study of the increase in brand recognition, brand knowledge and so on. And you can clearly see a parallel between the investment we did in media and in the NBA, with the growth we are enjoying. We do the study ...