Swiss watchmaking is largely the domain of large conglomerates. Independents, while not necessarily scarce, are certainly the minority, and the ones that do exist mostly play in the arena of haute horlogerie. Founded 40 years ago, Raymond Weil is a relatively young firm in the world of Swiss watches, but in that time it?s maintained its independence by staying a family-owned company focused on watches averaging $1,500. Joining us on the Podcast today is Elie Bernheim, who became the third-generation CEO of Raymond Weil in 2014, taking over from his father, Olivier Bernheim. We discuss the brand?s history, the RW1212 caliber and the brand’s partnership with Sellita, and why it?s absolutely critical to know your customer.
Raymond Weil CEO Elie Bernheim in NYC’s Raymond Weil office.

Freelancer with the calibre RW1212.

To stay on top of all new episodes, you can subscribe to The Worn & Wound Podcast?now available on all major platforms including iTunes, Google Play, Stitcher, and more. You can also find our RSS feed here. And if you like what you hear don?t forget to leave us a review on iTunes. If there?s a question you want us to answer you can hit us up at [email protected], and we?ll put your question on the queue.
Before we get to the show, just another reminder about completing our listener survey. You can find it here: bit.ly/wwpod2017. Also, save the date: Worn & Wound’s Wi...