Three Greens for the Red, White, and Blue: Grand Seiko’s New U.S.A.-Exclusive Editions Debut at Couture - luxury watch

Three Greens for the Red, White, and Blue: Grand Seiko’s New U.S.A.-Exclusive Editions Debut at Couture



For the past several years, Japan’s Grand Seiko has used the annual Couture watch and jewelry fair in Las Vegas as a launchpad for several special editions, including the fondly remembered quartet of U.S.A.-exclusive “Four Seasons” models in 2019. This year, as the Couture show returns from its COVID-wrought hiatus in 2020, Grand Seiko has unveiled another series of limited editions aimed squarely at the U.S. market: three green-dialed, manually wound, time-only models based on the popular SBGW231 reference and taking their aesthetic cue from one of Japan’s scenic natural wonders.

The three references ? SBGW273, SBGW275, and SBGW277 ? all hail from Grand Seiko’s Elegance collection and all derive their verdant dial tones and subtly organic textures from the lush greenery of Japan’s Genbi Valley, a national monument in Iwate, in Northeast Japan, famed for its picturesque landscapes. Each slightly domed dial expresses a distinct character that is subtly different from the others. The light, bright hue of the SBGW273 (above) is designed to evoke “the new growth that comes with the changing of the seasons,” and helps to pop the navy-blue seconds hand. The teal-tinted SBGW275 (below) is most evocative of the waters that flow through the valley. And the “purest” green tone found on the dial of the SGW277 (bottom) most closely echoes the color of the vegetation that lines the valley’s walls. All the dia...
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