Watch brand/spirits brand collaborations are rare, and not always the most natural of pairings ? Urwerk’s high-tech Macallan flask comes to mind ? but here’s one that actually seems (somewhat) like a sensible fit: the Omega Seamaster Planet Ocean “Deep Black” Casamigos is a limited-edition, U.S.-exclusive timepiece springing from a partnership between the Swiss watch maison and the dynamic young producer of top-shelf tequilas and mezcals ? with the common thread being Omega “ambassador” and Casamigos co-founder George Clooney.
Omega Seamaster Planet Ocean “Deep Black” Casamigos Limited Edition
Clooney, who has been a celebrity endorser of Omega since 2007, founded Casamigos with longtime friends Rande Gerber and Mike Meldman. (Gerber, a nightlife and entertainment entrepreneur, is also connected to Omega through his wife, supermodel Cindy Crawford, who has been an endorser of Omega even longer than Clooney, since 1995.) According to Omega President and CEO Raynald Aeschlimann, the watch brand considers Clooney and Gerber as “part of the Omega family,” and was inspired to produce a special timepiece “that celebrated our ‘Deep Black’ design concept as well as the look of their world-renowned Casamigos Tequila and Mezcal.” Omega introduced its first “Deep Black” Seamaster Planet Ocean watches in 2016, garnering attention for their use of black zirconium oxide ceramic cases measuring...