If you want to be a part of the next phase of watch collecting trends, consider this a tip: watches tied to beverages. We?ve already seen limited editions paying tribute to the negroni and the King of Beers this year, and now Timex is getting in on the act with a trio of watches inspired by a famous Coca-Cola ad campaign from 1971. So if you can remember when Coke taught the world to sing, or if you?re just a fan of retro Timex design and carbonated sugar water, this one might be for you. 

It should go without saying that you don?t actually need to have a real memory of the Coca-Cola ?Hilltop? commercial to get all the references here. It?s one of the most famous advertisements of all time, has been endlessly replayed and parodied, and – spoiler warning for something that aired six years ago – it figured prominently in the instantly iconic series finale of Mad Men. The clip features a cadre of singing hippies proclaiming from a hilltop, in perfect harmony, that all they want to do is bring peace to the world in troubled times, and that, perhaps, buying your neighbor an ice cold Coca-Cola could be the answer. The minute long commercial was a sensation, and was both genuinely loved by many at the time, and seen as evidence that the counterculture had finally been co-opted and neutered by capitalism. 
The watches introduced this week by Timex certainly don?t need to bear the weight of the expectations and mistakes of an entire generation. These a...