Timex is hitting the summer with a new Waterbury Ocean collection that captures the seasonal and environmental trends in the watch industry at the moment. The new watches are constructed from upcycled, ocean bound plastics from, you guessed it, #tide. Furthermore, they are using carbon neutral transportation and solar energy during production to move toward net neutral in terms of environmental impact. This is a material we?ve seen being used increasingly often by watch brands, from Christopher Ward to Oris, and seems to be moving toward a refreshing norm. Most importantly (or not") the watches look pretty cool, and come in just under $100. 

The Waterbury Ocean collection consists of 5 separate watches in two different size options. Each is uniform in color and texture, from the case and dial to the bracelet itself. Dark gray and dark blue colorways are available in 42mm, while dark gray (with gold accents), pink, and light blue options are available in 37mm case sizes. The price for each is a cool $99.
The design is consistent throughout the range, with a heavily tapered three link bracelet paired to a very Date-Just-esque case, only without the date. A fluted bezel frames the speckled dial, but since the color and texture is uniform throughout, the bling factor of a fluted bezel is a bit muted. The rest is pretty straightforward with the exception of the Waterbury Ocean sign and logo at 6 o?clock. 

The real story here is the material at use, and the fun...