You may have heard of Teslar Watches, and the “wearable wellness” technology that sets them apart from other quartz timepieces, and wondered how exactly a wristwatch can do what this one claims to do ? protect its wearer from the harmful effects of “electromagnetic pollution” and counteract stress, anxiety, and low energy. We sat down with Paolo Marai, President and CEO of the Timex Group Luxury Division, parent company of Teslar, who took us through how Teslar tech works, his vision for the brand, and what motivated the Timex Group to get behind it.
Paolo Marai, President & CEO Timex Group Luxury Division
Marai has been with the Timex Group Luxury Division since its foundation in 2005, initially composed of licensed fashion-oriented properties like Versace, Salvatore Ferragamo, and Valentino, and eventually adding niche luxury brands like the Italian auto-racing-inspired CT Scuderia, the high-end, artisanal Swiss atelier Vincent Bérard, and, in 2019, Teslar. Delivered in packaging that boldly trumpets “This is Not a Watch,” Teslar watches’ claim to fame is their proprietary technology, which uses a special copper “Turbo Chip” that the company says generates a biofield around the body, enhancing its resistance to electromagnetic fields (EMF) from now-ubiquitous everyday devices like cell phones, tablets, computers, microwave ovens, and Wi-Fi. The Teslar technology first made its splash in the watch world with the Ph...