Todd Snyder?s longstanding collaborative relationship with Timex continues with the just announced Todd Snyder + Timex Liquor Store Watch. The watch takes its name from the iconic location of one of Todd Snyder?s NYC stores. The Liquor Store building dates from the early 1800s, and for much of its life was set up as a barber shop in the front, with drinks available in the back. More recently, it was home to J. Crew, Snyder?s former employer. When the location became available last year, Snyder saw an opportunity to reclaim an important space with a new twist, and this new watch celebrates the Liquor Store?s new tenant.

Timex + Todd Snyder Liquor Store Watch

Case Material: Stainless steel
Dial: Ecru
Dimensions: 38mm
Crystal: Acrylic      Water Resistance: 50 meters
Crown: Push/pull              
Movement: Japanese Automatic 
Strap/bracelet: Leather strap with olive fabric top layer
Price: $249
Reference Number: n/a
Expected Release: May 2020 

The new Liquor Store Watch incorporates signature elements of both brands. The color scheme is dominated by an olive strap (a Snyder staple) and a beautiful ecru dial dial with a matte finish. These two tones complement each other exceptionally well – I?d be hesitant to experiment too much with other strap options as it seems like they nailed it on the first try. Gold hands and Arabic numerals give the watch a subtle vintage feel and lend the dial just the right amount of bling without being over...