Unimatic, the Italian watch brand known for bringing a contemporary design language to a variety of classic sports watch tropes, has just unveiled their new permanent collection, the Toolwatch Series. The new watches, at a glance, might not look all the different from previous Unimatic releases. This is not a rethinking of the brand?s aesthetic, and they are not trying anything completely revolutionary here. But the Toolwatch Series feels like a logical extension of what Unimatic has been up to since their founding all the way back in 2015, and could provide a new foothold for curious collectors to enter into the brand?s ecosystem. 

Stop me if you?ve heard this one before: Unimatic?s new watches are tailored to enthusiasts with ?active, adventurous, lifestyles? who need their watch to keep up with the unusual demands of their lives. This is something we brands tell us all the time, and honestly I?ve gotten to the point where I tend to just glaze over any mention of ?adventure? in a press release for a new watch. But it appears that Unimatic is putting their proverbial money where their watch is. Each watch in the Toolwatch Series meets what?s known as the MIL-STD-810 standard, which is a benchmark set by the United States military to guarantee the durability of items like watches that servicemembers rely on. 
What does that mean for the Toolwatch Series" It means that each watch goes through a battery of tests to ensure its robustness. Specifically, Unimatic con...