Urban Jürgensen Launches the Jürgensen One, its First Luxury Sport Watch Collection
We have some exciting pre-Baselworld news today. As of this morning, Urban Jürgensen has officially unveiled its first-ever luxury sport watch collection. Given the name Jürgensen One, the new range is made up of four watches that mark a series of firsts for the brand. Not only do these watches represent the first attempt at making a luxury sport model for the brand, but they also feature Urban Jürgensen’s first in-house automatic movement, its first bracelet, and one of the models features the designation of being the brand’s first GMT.
On the wrist with the Urban Jürgensen Jürgensen One.
Urban Jürgensen has long prioritized the production of some of the finest three-hand dress watches on the planet. Models like The Alfred, Ref. 1140, and Ref. 2340 all stand out as some of the most attractive and formal dress timepieces on the market today. Combine that fact with the brand’s small-scale approach to production and its commitment to craftsmanship by making their hands, dials, and movements in their Biel atelier, and it’s understandable why the brand has built up a cult following. Over this past weekend, I met with CEO Søren Petersen at the Cellini Jewelers NYC Watch Fair to view the Jürgensen One prototypes and discuss the motivation behind diversifying his brand’s production. Jürgensen One in Urban Blue°
Petersen told me that one of the questions he has received most often since taking charge of the brand in 2014 is whether or not ...
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