Every watch that Urwerk makes is special, simply by virtue of their incredibly small yearly production. While numbers have reportedly gone up in the last few years, as recently as 2020 the Geneva based brand was only making around 150 pieces per year. Even in the world of high end Swiss watchmaking, the Urwerk community is one that is comparatively small. So when news of a one-off Urwerk hits our inbox, we take notice. Because even a single watch represents a significant allocation of resources for a brand that?s so small. Urwerk?s latest project, a piece unique version of the 102 made in collaboration with Miami based artist Cooper Jacoby for an upcoming auction, is whimsical and fun in a way that feels unique to Urwerk, yet the design of this particular watch feels like something of a departure. 
This year marks the 25th anniversary of the Urwerk brand, so it?s perhaps not surprising that the 102 is getting another look, as it was the first collaboration between founders Felix Baumgartner and Martin Frei. The UR-102 ?Reloaded? seen here is a tribute to that first watch and a fitting entry in the Time for Art auction that will be held in New York as part of the larger Phillips auction taking place in December. Time for Art is the first ever benefit watch auction conceived to support contemporary artists, and is run by the Swiss Institute, an independent arts organization with a focus on promoting experimental art. Martin Frei, having created the United Swiss Art...