“We?re in the midst of a restructuring process,” says Vacheron Constantin CEO Louis Ferla, who talks to WatchTime?s Rüdiger Bucher in this exclusive interview about his vision for the historic, 260-year-old brand.

WT: Mr. Ferla, you?ve been the CEO of Vacheron Constantin since April 2017. Can you give us a brief outline of your career"

LF: I have spent most of my career overseas. I was in China, Hong Kong, and Taiwan for 17 years and, more recently, spent four years in the Middle East. I?ve been working for the Richemont Group since 2001. I started out at Alfred Dunhill, before spending 10 years working for Cartier. I arrived at Vacheron Constantin in October 2016, initially as Managing Director of Sales and Marketing.
WT: What values does Vacheron Constantin embody for you"
LF: At Vacheron Constantin, there is an emphasis on watchmaking expertise and achieving the highest quality levels. What we call métiers d?art ? in other words, the skills of the trade such as engraving, guilloché, and enamel painting ? play a crucial role.

We are known as a company which first established a manufacture in 1755. And we have produced constantly throughout our 260-year history. But at the moment, we?re in the midst of a restructuring process.
WT: What?s the aim of this process"

LF: We?re striving to become even more customer-centric. We?re endeavoring to offer customers a design that precisely meets their requirements, the best service, and exceptional ...