Vacheron Constantin Opens Its New North American Flagship in New York City
As has been hotly anticipated for some time, Vacheron Constantin will be opening its new North American flagship boutique this week in New York City. The boutique presents itself as much more than a simple retailer ? more like the most comprehensive immersion into the brand you’ll find outside of its base in Switzerland ? and pays tribute to the maison?s deep roots in the United States and commitment to outstanding client service. The flagship, according to Louis Ferla, Chief Executive Officer for the brand, exemplifies Vacheron Constantin?s ?dedication to excellence and [to] our motto, ?Do Better if Possible, and That is Always Possible.??
According to Vacheron Constantin, the choice of New York is particularly symbolic. In 1831, Jacques Barthélémi Vacheron, founder of the brand, wrote a letter stating his intent to expand business to the United States, and in 1832 the company established its first operations in New York. At the turn of the century, Vacheron Constantin watches were owned by many of the city?s leading citizens, including the Rockefeller family, Henry and William James, automobile magnate James Ward Packard, and actors Marlon Brando and Elizabeth Taylor, among others.
As a result of the longstanding connections with the city through the years, Vacheron went on to develop many North America-exclusive timepieces, most notably the ?American 1921? whose 100th anniversary the brand celebrates this year and which serves as a central exhibitio...
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