Varon Chiri is a new South Korea based watch brand that is hoping to put their country on the horological map with an enthusiast focused everyday watch they?ve dubbed the Blazer. The brand has put a considerable amount of thought into what type of watch their potential customer is after, and has taken the somewhat unusual step of publishing their own market research that they?ve used to design their debut watch. No surprise, it turns out that what we?d normally classify as a midsize watch was the clear preference of respondents, and the brand has acted accordingly with a case measuring 38.5mm in diameter and just 9.7mm tall. In addition to being sized in what many would agree is something of a sweet spot, the Blazer appears to have some additional design flourishes that make it a compelling option for a watch priced at just under $600 (and even less via an Indiegogo pre-order). 
Varon Chiri?s survey, which they?ve published via their Instagram feed, received responses from about 750 watch enthusiasts, and took stock of preferred dial colors, case diameter, lug to lug measurements, and even preferences for flat or domed sapphire crystals. They also took note of the wrist size of respondents, and used that data to define the ideal relationship between wrist size and case size. Based on Varon Chiri?s data, for a wrist that?s between 7.3 and 7.5 inches, a ratio of case diameter to lug to lug measurement that?s about 1:1.19 is ideal. That puts the Blazer, with a 38.5m...