Vero Launches the Meridian, a Casual Weekend Watch with a Manually Wound Movement - luxury watch

Vero Launches the Meridian, a Casual Weekend Watch with a Manually Wound Movement



One of the big hits of the recently completed Windup Watch Fair in San Francisco came from Vero, a brand we?ve been covering for years. The transformation that Vero has made as a company doesn?t get enough coverage. Longtime readers might remember the time we took a look at how Vero was manufacturing watches at their Oregon headquarters, but since that time, the brand has changed their strategy and found their groove with an entirely new aesthetic. In 2021, with the launch of the Open Water diver, Vero made a hard pivot toward outsourcing their manufacturing to trusted Swiss partners, and refocusing the brand on customer service (they now offer a ten year warranty) and shifting the design language into something a little bolder and more colorful. The Open Water and Workhorse Chrono have proven to be durable hits on the microbrand scene, each spawning multiple new references since they made their debuts, and now they?re joined by the Meridian, a handsome manually wound piece that is a completely Vero take on the classic field watch.   
Vero characterizes the Meridian as a ?weekend watch,? which is borne out in the casual color schemes of the two models that recently launched the collection. First up is the Rambler, a bright blue dial with a red and white outer track, and easy to read black Arabic numerals at each hour. We also have the Rally, which is something of an inversion of the Rambler with its cream colored dial and accents in the perimeter in blue and re...
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