Although Watches and Wonders 2022 dominated the news cycle for the last few weeks, it wasn?t the only show in town, literally. Alongside the massive trade show was Time to Watches, an event of 30-something brands that took place at HEAD Genève, an art and design school. Though smaller in scale, it was no less excellent to attend, featuring brands that are amongst some of our favorites from Sinn to Louis Erard to Nivada Grenchen. Unlike the glamorous booths at the Palexpo, this was a more intimate setting. Just watches, representatives from the brands, which was more often or not an owner or founder, a table, and you. We spent the better part of a day there, meeting and talking with brands, looking at cool stuff.
Today, we wanted to look back and show you a few highlights from that fair including watches from Junghans, Sinn, Reservoir, Louis Erard, and Chronoswiss. This only scratches the surface of what we saw, but we?ll be sure to return next year to cover it again. Check out the video below.

Images from this post:

The pos...