As the trend toward vintage-inspired watches continues, brands have come to the realization that producing a vintage-inspired piece will almost always guarantee that piece press coverage. The reason for this, I believe, is twofold. Most importantly, readers and consumers are leaning towards this trend in the market, so naturally both brands and publications are looking to capitalize on the trend by producing watches, and the subsequent articles on these watches, to cater to the demand. Secondly, writers who cover this industry ? such as myself? tend to be collectors or at least watch fans themselves, who naturally lean toward covering what they like ? which often these days happens to be the vintage-inspired. Whether this is in the best long-term interest for the creative health of watch design is neither here nor there. The point is that we seem to be in something of a “reconstructive” period in watch history, looking back favorably on the past through our contemporary goggles, and as a result, the market has started to absorb modern re-creations even of original pieces that were not exactly famous at the time. Rado Captain Cook – vintage – front
This is, of course, not to undercut the very cool vintage style of the watch we?re covering today, the Rado Hyperchrome Captain Cook. The original watch (pictured above), produced in relatively small quantities from 1962 to 1968, looked to get the most out of on the growing trend of hobby diving during that...