After the success of the first edition of Watches and Wonders Geneva in 2022, Rolex, Richemont and Patek Philippe have decided to create the Watches and Wonders Geneva Foundation (WWGF), a not-for-profit foundation based in Geneva, established in September 2022. 

According to the trade show, the mission of the foundation is “to promote watchmaking excellence throughout the world and to organize either in-person or digital watch and jewelry exhibitions, in Geneva and other places.” 

The WWGF will be managed by a foundation board, with Jean-Frédéric Dufour serving as chairman and Emmanuel Perrin as vice-chairman. Along with the founding members, they will define the major strategic areas of this project. The exhibiting committee, made up of representatives from the participating maisons, will, on the other hand, continue to take all the decisions to ensure the exhibition runs smoothly. Matthieu Humair, current CEO of the Fondation de la Haute Horlogerie, will become the CEO of the Watches and Wonders Geneva Foundation. The WWGF will be based in Geneva, an opportunity for the city to consolidate its reputation as the world?s watchmaking capital. 
The next Watches and Wonders Geneva edition will be held from 27 March to 2 April 2023 in Palexpo, Geneva?s exhibition center. For the first time, the event, gathering nearly 50 brands, will open its doors to the public over the weekend, on 1 and 2 April 2023. Amat...