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Header Image Via: Rolex

The Crown Expands Their Empire

Via Siam Swiss

In somewhat stunning watch industry news this week, Rolex announced they have acquired the enduring retailer, Bucherer. Both Swiss companies have been closely working together for nearly 100 years, as Bucherer retailers have served as authorized dealers for Rolex and their sibling brand Tudor. Considering the behemoth that Rolex is, it?s safe to say that the average watch enthusiast has a fair understanding of how The Crown operates. Bucherer however, has a tendency to move in relative silence, so here?s a bit of background. Bucherer is based in Lucerne, Switzerland but has a network of retail stores that span worldwide. They only furthered their reach when in 2018, the Bucherer Group acquired Tourneau, a fellow retailer with rich heritage rooted in the United States. But that?s not all. Bucherer has also built a catalog of in-house brands including their very own line of watches, Carl F. Bucherer. According to Rolex, the opportunity to acquire such a prestigious name came when Jorg Bucherer, the senior lea...