Watches, Stories, & Gear: Yvon Chouinard Passes The Patagonia Torch, Unknown Story Of The French Laundry, A Ferrari First, & More
?Watches, Stories, and Gear? is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh, and any gear we happen to be digging on this week. We love gear.
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?Earth Is Now Our Only Shareholder.?Â
Via New York Times
Those were the recent words of eccentric rock climber, longtime surfer, environmentalist. and Patagonia founder, Yvon Chouinard, after he announced that he and his family will relinquish their ownership of the outdoor apparel company after 50 years. We?ve come to know Patagonia as a company that has revolutionized how a company should go about their business in regards to leaving the smallest ecological footprint possible. They?ve found innovative ways during the apparel manufacturing process to avoid using harmful chemicals and dyes, adopted organic cotton and established a repair-recycle program to prevent customers from casually buying new gear, and shifting focus to maintain the things they already have. They?ve even gone as far as putting out a Black Friday ad-campaign one year that said, ?Don’t buy this jacket.? Chouinard has also changed the perspective of how employers should treat their employees. In his book, Let My People Go Surfing, he recounts i...
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