Welcome to QP?s Taxonomy of Watch Names – a graphic representation of the enormous variety of names given to watches from Calatrava to Commando 

By Chris Hall

Graphic by Josh Mowll

There is some magic in a good name. The most famous watches transcend brands – we know them as Submariners, Speedmasters or Navitimers. They bring these devices that we strap to our wrists to life, give them character.  
When brands don’t give their watches interesting names, we create our own nicknames for them. What we thought would be fun – and what no-one has done before – is to visualise these names thematically. What are we looking for in a watch name – an evocation of athletic or mechanical performance" A sense of place, perhaps" Or a more abstract affiliation, a word whose actual meaning has become detached from the watch over time" Here, then, is the QP Taxonomy of Watch Names, charting more than 280 watch names from 78 brands. Zoom into the image and enjoy!
 
Graphic by Josh Mowll joshuamowll.net
The underlying logic
This is not an exhaustive list of all watch names. It only includes current models, and for reasons of space it does not include every brand in the world. Dozens of the most enduring, most popular and most interesting brands are represented, however.
The point of this idea was to have a little fun, and show just what a broad spectrum of influences are used when it comes to naming the l...