Lebond is an unusual brand for a number of reasons, but possibly chief among them for the reason that famous architects design each of their watches. Although it is not new to have an architect design a watch, making this element the core of a brand’s DNA certainly is.

Founded by Asier Mateo? an architect himself? Lebond’s first watch, launched in 2023, was designed by the Portuguese grand master of architecture, Alvaro Siza. He took inspiration from the Leça swimming pool he penned down in 1966 when he was 28. It is a very charismatic watch with an unusual diamond-shaped case and captivating hands and hour markers. The second watch, launched this month, is from renowned architect Eduardo Souto de Moura, who is just like Siza, Portuguese and also a recipient of the renowned Pritzker Architecture Prize. His design for a watch, however, couldn’t be more different.
Souto de Moura opted for the traditional round shape to keep the watch, known formally as the Lebond Souto Moura, as pure as possible, but gave it a literal twist as he turned everything 30 degrees clockwise. The result is an architectural drivers’ watch where legibility is key. However, Souto de Moura didn’t become one of the world’s leading architects without plenty of signature touches. Like with his buildings, he is a master in making a difference with just a few details. While the hour and minute markers are relatively common, he changes the perception of the desi...