With nearly 22,000 visitors, Watches & Wonders is the major event in the watch industry. However, when we look at the size of the market that they service, the fair is actually very exclusive, also for us as journalists, as of those 22,000, only a mere 1,000 are representatives of the press. So what is it really like to visit"

One can best describe this as two parts excitement, one part exhaustion, mixed with a very generous dash of passion, and topped off with some good conversation with some of the best people you will ever meet. As for the brands participating, does the preparation for Watches & Wonders also start for us months before it takes place. While the fair lasts for a week, fitting everything in is quite a challenge. Next to seeing the new watches, there are also many interviews and photo shoots that take place during the event. With quite a substantial number of watch brands participating, sound planning is essential to make the most of it.
During the week, there is no such thing as a typical day other than that it starts early and ends late. Eating a hearty breakfast is highly recommended, as appointments are often planned so tight that having a decent lunch is not always an option. Shuttles take you from the hotel to the fair, where you first have to go through security, after which the day can begin. The organization is rather efficient and goes through a great deal of trouble of accommodating the visitors. For us journalists, ther...