What makes a watch masculine"
Is it the size" Certain Hollywood leading men might say so.
What about the material" The popularity of heavy-duty titanium and time-worn bronze these days make that a distinct possibility.
How about the complication" I don’t know about you, but debating the virility of a perpetual calendar isn’t a frequent topic in my friend circle.
But what about collaborations, partnerships, and the like" If a watch brand works with Jack Daniels, John Deere, or a different “macho” brand does touting its red-blooded qualifier on the wrist actually help sell watches"
This is a question that I’ve wondered about for years and is one that immediately came to mind when I first heard about the professional relationship between Swiss entry-level watch stalwart Baume & Mercier and the historic, American, chopper-architect Indian Motorcycles. The partnership may seem like it has a niche appeal limited to those who happen to hold an equal affinity for luxury timepieces and old school motorbikes, but it isn’t exactly new territory for Baume & Mercier who, back in 2017, started working with the Carroll Shelby International car brand and produced a line of watches inspired by the legendary Shelby Cobra. Alain Zimmermann, CEO of Baume & Mercier, and Grant Bester of Indian Motorcycle in August 2017.
First announced in the August of 2017, Baume & Mercier and Indian Motorcycles released their fi...