Around this time of year, most of us here living in the North East of the U.S. are looking forward to the weather making a turn. But for the good folks living near the alpine valley of Planica, Slovenia, and ski enthusiasts across the globe, the opposite is true. The more snow, the better. That?s because in the next couple of weeks, the quiet valley of Planica will come to life as they?ll host the 54th edition of the FIS Nordic World Ski Championships. Fans and supporters alike will bear witness to high-level winter athletes from all over the world as they?ll compete in competitions such as ski jumping, cross country skiing, and nordic combined.

Time is an important factor across the board here. A second too slow could be the difference between second place or championship glory. Or even the slightest bit of bad timing could put a skier in a really bad spot, especially if they?re cutting in and out downhill at 80 mph, or landing a jump as high as 90 feet. Either way you look at it, it would behoove you to have an accurate watch, whether you?re a competitor, or just a spectator keeping score at home. The Official Timekeeper of the FIS Nordic World Ski Championships isn?t a brand that you, or I would expect ? and that brand is Junghans. When I hear the name Junghans, my thoughts immediately go to thoughtfully designed dress-casual watches, like the Max Bill or the Meister. But the Schramberg, Germany based brand is more than meets the eye. Turns out they?ve been at the he...