Shortly before Baselworld 2018 opened its doors to the public, Hublot introduced its very first smartwatch, the Big Bang Referee 2018 World Cup Russia Connected Watch (Ref. 400.NX.1100.RX). The 49-mm titanium-cased tech device is based on Google?s Android Wear OS and has been specially designed for the 101 referees (36 referees and 63 assistants) appointed as Russia 2018 Match Officials.

More importantly, it will also be sold as a limited edition (2,018 pieces) at a retail price of CHF 4,900 (approx. $5,100), making it both the least expensive way to buy a new Hublot and at the same time the most expensive smartwatch currently available (if you don?t count the TAG Heuer Connected Full Diamond with 589 diamonds and a price tag of $197,000 that was introduced as a one-shot in January this year). Ricardo Guadalupe, CEO of Hublot, said, ?The Big Bang Referee 2018 FIFA World Cup Russia offers all the usual features of a smartwatch, of course, but that?s not where Hublot has applied its innovation and audacity. It brings together everything that inspires the passion of football lovers! The FIFA World Cup is the Holy Grail of emotions for football fans, so just imagine what an object such as a watch that captures each and every one of its moments, its turning points, its stakes could suddenly represent" The football aficionados from among the brand?s friends have been waiting for this watch for a long time!?
In short: in addition to showing an exceptionally strong collection...