You know, we could probably do an entire article on watch brands that don?t quite get the credit they deserve. In fact, we did kind of do that in this guide right here. But while that piece was focused largely on heritage brands that have been overshadowed for one reason or another in a crowded market, there?s a whole other segment of brands that are a bit more contemporary and don?t get the love they deserve. Brands that take watchmaking seriously and have a clear, focused design language that, even if it doesn?t speak to you personally, is easily recognizable and could really only be the creation of one maker. If we were going to make that guide, I know the brand that I?d put at the top of the list, and that would be Ralph Lauren Watches and Jewelry. 
You might be thinking, correctly, that any brand with the name ?Ralph Lauren? in it surely doesn?t need a microscope on it for attention and press. Largely through the Polo brand, Ralph Lauren has built an apparel empire that really can?t be matched, certainly not by an American brand or designer. The house style, which is sporty and classic, mixing a clear ?prep? influence with classic aspects of Americana, has had an enormous impact on how we dress, and made Ralph Lauren himself a billionaire several times over. The watch division, though, doesn?t get talked about much in enthusiast circles. 

There might be a perception that Ralph Lauren or Polo branded watches are ?fashion? watches, the likes of which y...