Yema is fleshing out their young Traveller collection, which made its debut just last year, with a new family of integrated bracelet sport watches called the Urban Traveller. The new family is on-trend with a design that features the now familiar hallmarks of the genre, such as a flat link bracelet that integrates with the case, a flat octagonal mid case with single piece bezel, and a textured dial. Check, check, and check. The Urban Traveller does take a unique approach in a few ways, however, and more options of a good thing is, well, a good thing. 

Yema is a French brand that was founded in 1948, with an increasing selection of in-house labeled movements, which we?ve discussed before launched, somewhat curiously, via Kickstarter. The Traveller collection of watches have been no exception, with the template for the Urban Traveller, called the Wristmaster Traveller, hitting funded status in late 2022. That watch, which recalled Yema?s heritage with the use of the Wristmaster label, featured a colorful selection of in-house ultra-thin micro-rotor movements, a playful choice that set that watch apart from other integrated sport watches.
The Urban Traveller takes a more direct approach to the design, using Yema?s YEMA2000 movement, which is around 80% in-house, instead of the colorful micro-rotor movements seen in the Wristmaster Traveller. This change means a slightly thicker case and a closed caseback, as well as a dramatic reduction in pricing. The ultra-thin W...