Do you like funky 1970s inspired dial designs" How about lots of lume" Zenith El Primero fan" I mean, who isn?t" Ok, to be completely fair, the particular watch we?ll be looking at today is the very definition of a niche, limited edition drop that will need to zero in on a very specific type of collector to find a home, but if you happen to be one of those people, this one will check a lot of boxes. The new Zenith Chronomaster Revival ?Poker Chip? is the latest in a series of vintage inspired El Primero designs to hit the market, and for this edition the brand has partnered with SJX on the release. Let?s jump in. 

The newly announced Poker Chip is based on a somewhat obscure Zenith reference dating to the late 60s, the G383. In addition to this watch?s fancy lugs, it set itself apart with an incredibly funky multi color dial with sub registers defined by the type of solid lines you?d find on poker chips. The asymmetry of the design feels very much like a product of its time, and if your taste runs toward the clean and minimal, this one likely has you heading for the hills. But the G383, like so many Zeniths of the era, is a great reminder of risks watch designers were willing to take in the 60s and 70s. 
The original G383. Image via Antiquorum

Rather than producing a literal recreation of the G383, Zenith and SJX have (wisely) decided on a modern version filtered through the contemporary design language Zenith has favored recently in ...