You know that feeling when you leave a watch alone for too long" That relentless sting of guilt when a piece whimpers to be worn" Well, if you have a large collection, maybe your watches are “just� watches, and unequal or no wrist time may be... -

Everybody wants to be unique. That?s why everybody wants to wear a Rolex. With an annual production of close to one million watches, Rolex is a paradox of luxury. Yes, the brand produces exclusive watches, but it does so in very large numbers.... -

Sponsored post presented on aBlogtoWatch for advertiser 1969 was one of the most pivotal years in the history of watchmaking. The last year of the 1960s saw a flurry of both technological advancements and bold new design ideas, and perhaps no other... -

Presentation is one of the most powerful, and least discussed, tools in the luxury watch industry?s arsenal. From watch boxes to fully designed retail spaces, surrounding a timepiece with an evocative environment can be an effective sales tool, and... -

Once every six weeks or so, I get a parcel from Nivada containing its latest and greatest releases. If you are a fan of the brand, you might have seen my articles on the Chronomaster, the Paul Newman limited edition, or recently, on the Super... -

You know by now that Schofield founder Giles Ellis and I are friends. I’m a long-time follower of the brand and (quite recently) became a Schofield owner. But our relationship extends beyond that of consumer and vendor. That isn’t always the way... -

While sapphire and other transparent case materials have become a popular way for high-end brands to distinguish their products in the upper echelons of the luxury watch market, the look of a transparent or translucent case has gained popularity... -

The latest and darkest addition to our ever-growing collection of horological art prints is the first over an all-black background! When Edwin “Buzz� Aldrin wore his Omega Speedmaster as he joined Armstrong on the lunar surface on July 20th,... -

At the start last fall, Norqain capitalized upon the success of its Adventure Neverest collection launched earlier in the year with the debut of its first follow-up, the Adventure Neverest GMT. To start this year, Norqain once again places its focus... -

With a refreshingly different and very functional world time watch christened Universalzeit, Moritz Grossmann demonstrates that today’s watchmakers are far from running out of ideas, and that the world of haute horlogerie continues to be a source... -

For brands who primarily release spiritual recreations of archival watches, there?s always the question of if they can pull off something modern. Can they take that history but apply it to something totally new" Well, Zodiac did just that... -

Some of my fellow Fratello editors have seemingly requested (demanded") the return of vintage models to their chosen brand’s current catalogs. I’m all for this too, but there is a slight catch. Solely relying on a nostalgic kick is fraught with... -

In 2020, Geneva-based MB&F originally debuted the 10th anniversary HM3 FrogX (Frog X) watch on aBlogtoWatch here. It recalled the release of the original MB&F HM3 Frog back in 2010 (which was a very good year for MB&F watches) with a new... -

Pitching this series of stories to our Managing Editor came naturally to me, as I am contrarian by nature. I?m not saying that I feel in any way better or more worthy than rappers or rock stars. And I don’t know if I am correct or just old, but... -

In this month?s round-up, we are beginning in Germany, and with Leica?s very first watches. Next, we take a look at a fascinating vintage Panerai watch with the most uniquely weathered dial that I?ve ever seen. Finally, we travel back in time to... -

?Watches, Stories, and Gear? is a roundup of our favorite content, watch or otherwise, from around the internet. Here, we support other creators, explore interesting content that inspires us, and put a spotlight on causes we believe in. Oh,... -

We like to talk about vintage watches a lot within the Fratello team. Though most of what we write about is primarily focused on the most recent releases and developments, for many of us, a lot of the fun can be found in the sometimes weird and... -

Are you up for a field trip or an adventure off the beaten paths" The new Field Automatic collection from Formex might be a suitable companion. The Swiss brand?s take on a contemporary field watch debuts in a lightweight and scratch-resistant... -

The market of smartwatches is dominated by the products of tech giants like Apple, Samsung, and Huawei. However, the more traditional watch brands have also cut themselves a slice of the pie. They have created a sub-market of their own, combining... -