August 1: a regular Monday. The package was supposed to arrive the previous Friday, but unfortunately, there were delays. Now, I was in the midst of the updated delivery window, anticipation having mounted and waned and mounted again. I perked up at... -

At this year’s Geneva Watch Days, Alpina presents a new generation of the Alpiner Extreme Regulator Automatic, which first debuted in 2005. The most striking features of the limited edition of 888 pieces are the cushion-shaped steel case, whose... -

Alpina shows us the Alpiner Extreme Regulator at the 2022 edition of Geneva Watch Days. This watch marks the rebirth of a flagship model from 2005. While the original was a 48mm monster, the new version is a lot more subtle. It is smaller and fitted... -

Geneva Watch Days is happening now, but let?s take a look back at some of the best stories from the past month. We feature two exceptionally thoughtful and affordable GMT watches, teach you how to spot a fake dial on a vintage Rolex Datejust, and... -

We?ve been covering Louis Erard?s ongoing series of limited edition regulator watches made in collaboration with many distinguished brands, watchmakers, and creators since their surprise LE with Vianney Halter back in late 2020. Looking at... -

Geneva Watch Days has already seen plenty of great releases from brands like MB&F, Oris, and Bulgari. Yet with the benefit of even a few days of hindsight, the prize for most compelling release could end up in the humble hands of none other than... -

Gene, Gene, the Cinnabon machine! I don’t think that I’ve ever purchased a watch after seeing it on the screen… until now. I had to dig deep for this one to the tune of ?47.92 including free shipping. The end result" The Casio WV-59 Wave... -

A mechanical watch that can change its face: this year’s Geneva Watch Days welcomes Byrne, the latest brand to join the vibrant independent scene of Switzerland. Their debutante, the GyroDial, changes its four cardinal indexes, composed of Arabic... -

We each have our own reasons for buying a watch. Once upon a time, you bought that first watch, and it was “your watch�. But then you bought another… and another, amounting to a full watch collection. Each subsequent purchase is reasonably... -

After two special editions presented earlier this year ? the Aluminium Chronograph Ducati Special Edition and the Aluminium Amerigo Vespucci ? Bulgari unveils the Aluminium Sorayama Special Edition at this year’s Geneva Watch Days. First... -

BOLDR Supply Co. makes classically stylish watches for ?the adventurers of the world? that are built to deliver exceptional utility and dependability at an affordable price. We spoke with founder, Leon Leong, about the origins of the brand,... -

It may be out of a feeling of neglect, or perhaps just a natural progression of release cycles, but as part of Geneva Watch Days, Maurice Lacroix has just announced four new watches for its Pontos line. I say “neglect� because it really seems... -

MB&F?s sporty EVO collection of watches officially welcomes a third member today with the new LM Split Escapement EVO. The watch joins the extreme LM Perpetual EVO and LM Sequential EVO, and becomes the entry point of the collection, which is... -

With its exquisite timepieces, the Breguet Classique collection is synonymous with accuracy and aesthetic perfection. Now the time-honored Swiss manufacture launches a new family member that would have made Abraham-Louis Breguet proud: the Classique... -

One of the most common questions we get on the Speedmaster concerns the Speedmaster Reduced (reference 3510.50). What is the difference between the Speedmaster Professional and this “Reduced� version" If you’re a veteran Speedy enthusiast,... -

Ever since Tudor first launched the Pelagos back in 2012, collectors have been asking for a slightly smaller and more compact version of the brand?s titanium purpose-built dive watch. The original Pelagos could almost be seen as the Tudor?s answer... -

After some uncharacteristically cryptic teasers, Tudor has revealed the new Pelagos 39 this morning. Their latest diver is a watch none of us had readily anticipated, but somehow feels an obvious choice for the brand at first glance. It?s a... -

Today is an exciting day here at Fratello HQ as we are announcing our second project with Japanese watchmaker Minase. Taking the form of the Fratello × Minase M-3, this is a watch that we hope appeals to fans and classic Japanese watchmaking... -

For years, the Doxa Army was a watch that remained shrouded in mystery; however, when the brand relaunched the model earlier this year in April 2022, it not only brought the cult-favorite timepiece to a lot of people?s attention for the first time,... -