Zermatt is a small village at the foot of the Swiss Alps, world famous for being the place you go if you just have to climb, ski, or photograph the Matterhorn. The Matterhorn isn?t the tallest peak in this stretch of the alps, but it?s the... -

For a story that started 84 years ago during a ski race in the Swiss Alps, Tissot?s timing to reminisce with a vintage-inspired model was peculiar. Back in July this summer, the heritage watchmaker introduced the 42mm chronograph Telemeter 1938 in... -

WatchTime New York 2022 is just around the corner, with the seventh annual WatchTime event returning to Midtown Manhattan?s Gotham Hall from October 21-23. The three day event is dedicated to showcasing various timepieces and giving guests the... -

Although there is no shortage of automotive-themed watch designs in the current market, for the most part the luxury watch industry tends to cater to a single facet of the automotive community with its releases. The overwhelming majority of... -

For this episode of aBlogtoWatch Weekly, everyone has returned from their recent travels, so it?s back to our usual trio of hosts with Ariel, Rick, and David, who are joined by Sylvain Berneron, the Creative Director at Breitling. To kick off the... -

We?ve seen Zodiac?s Super Sea Wolf take many forms in recent years, from the demure, to the downright crazy (awesome). The watch seems to take to any theme rather well, though we definitely prefer it with a bit of color. One thing we haven?t... -

WatchTime?s in-person collector events returned to Southern California this past Friday, September 23 at South Coast Plaza in Costa Mesa, California. Over 250 guests came to join the 13 participating brands for an evening of socializing with fellow... -

On October 21, Grand Seiko and Fratello will host an event for fans and enthusiasts of the brand in the Grand Seiko boutique at La Place Vendome in Paris. Not only will you be able to experience the latest Grand Seiko watches, but also to be... -

At the Fratello offices, we often discuss affordable watches. The question of what “affordable� means, however, is obviously a very personal one. We decided to set the affordable budget for this list at ?1,000. So what watches in this price... -

If you love Japanese culture, you will probably be familiar with the Japanese form of theatre known as “kabuki�. If you are unfamiliar with the name itself, you will probably recognize it when you see the image of a play below. Kabuki inspired... -

Collaborations between watch brands and retailers can often be some of the most natural partnerships that exist within this industry. Rather than trying to combine two distinct design languages or overtly reminding people of the inspiration behind... -

When it comes to watches associated with the United States military, the Benrus name looms large. Beginning in the 1960s, Benrus supplied service members with simple, tactical, and reliable watches that have gone on to be quite collectible,... -

This year, Frederique Constant adds two limited editions of the Runabout Automatic – one in stainless steel and one with a rose gold plating – to the nautically inspired collection, each limited to 888 pieces. With a case diameter of 42mm, the... -

Sponsored post presented on aBlogtoWatch for advertiser Despite being the largest fish on Earth, the whale shark remains largely enigmatic to the scientific community. These slow-moving, peaceful animals can grow up to 50 feet in length, and... -

During our editorial meetings at Fratello, we often find ourselves discussing how Rolex changed over the decades. We seem to agree that the vibe surrounding the brand is not quite the same as it once was. And so finally, RJ asked me to write down... -

In 2019, Christopher Ward released a collection in partnership with the UK Ministry of Defence. Each watch drew inspiration from various collectable timepieces that were actually commissioned by the British Armed Forces during the middle of... -

Sponsored post presented on aBlogtoWatch for advertiser While eBay was originally created as an online auction website that used the power of the internet to connect buyers and sellers, the company has steadily grown over the years and transformed... -

How many different hand styles do you know" Well, listing them off could keep us here all night. Yet, if you’re anything like me, you can’t stop staring in wonder when you see Juvenia Architect “Protractor.� It is unprecedentedly innocent,... -

It has now been six months since the launch of one of the year?s most talked about watches. The Omega × Swatch Speedmaster MoonSwatch sent shockwaves through the watch community after its announcement on the 24th of March. We all witnessed the... -