Vintage Eye for the Modern Guy: Yema Superman Héritage
Yema was never a superpower of horology. It wasn?t a renowned brand forgotten by time like Universal Genève, or one revived for the modern era like IWC; it was always just Yema ? one French brand alongside a handful of others, producing its best watches in the ultra-competitive 1960s and the live-or-die-by-quartz ?70s; never standing out and never fading, but simply persisting as a marginal player through various ownership changes and product lines since its founding in 1948.
So it was to my delight ? after watching the France vs. Argentina match in the World Cup Round of 16 and wondering what had become of some of those historical French brands ? that I found a full-fledged website celebrating the 70th anniversary of the Yema name. I was glad to see the venerable company still producing unique and original watches. I have most often found the brand?s vintage watches to be relatively affordable options on the often inflated vintage-watch market, with funky chronographs and unique divers; if you?re in the market for curiously pristine ?60s pieces and unapologetically ?70s-style watches, vintage Yema should be on your list.
At the center of Yema’s 70th-anniversary milestone is the Superman Héritage (vintage model pictured above), a watch produced as part of the brand?s larger Heritage collection, which recalls many of the same historic Yemas so common on vintage forums and boutiques today. The original Superman was released in 1963, and with the design came some asp...
-------------------------------- |
|